People want to train and get improvements in their health but many people exercise in a very unstructured way and often do not have a great understanding of their fitness levels. One metric which can be reliable to being healthy if not necessarily ‘fit’ is your heart rate. Showing how hard your body is working in a given moment.
HeartBurn rewards you competitive nature, and also allows you to feel connected to the wider world through someone's heartbeat. The aim is not winning or losing, it is about giving you reason to push a little further than you would have without.